MAVERIC is a lifestyle brand that embodies the free spirit of the nonconformist and provides an identity for the unapologetic individualist. Founded by Brad and Kelly Chancellor in San Diego, California, the company offers tee shirts, tank tops, sweatshirts, outerwear, and other apparel and accessories for both men and women.
Exemplifying the entrepreneur way of life, Maveric endorses the music and arts community; the surf and skate culture; and of course, the California golden state of mind. The brand attitude is an unorthodox mentality of living outside the box and being true to oneself. Embrace the motto: Be you. Do you. For you.
The Maveric logo was designed to be formed by three separate triangles, which represent the trinity: Mind-Body-Spirit. Everything within us works together and we are nothing without the connections that make us whole. We believe this concept is what defines us as human beings.
Within the formation of the triangles that make up the Maveric brandmark, is the center of the letter “M” taken from the Maveric wordmark. These design elements combine to symbolize the idea that, as a Maveric, you are centered and in complete alignment, being enabled to express yourself as a unique individual.